If you visited the merchandise tent at the 2026 BMW Championship at Bellerive Country Club in St. Louis, you may have noticed something in the air. That smell was Fresh Blue, a clean, crisp fragrance from Clearly Better Scents.
Using our Cold Air Scent Diffusion technology, we integrated our signature Fresh Blue scent with the air handlers inside the merchandise tent, delivering Fresh Blue consistently throughout the space during the entire tournament. Thousands of golf fans stopped in to browse BMW Championship merchandise at Bellerive this week, and that signature scent was part of the experience from the moment they walked through the door.
Scent is one of the most powerful tools a venue can use to elevate a guest experience. Whether it's a merchandise tent, a hospitality suite, a hotel lobby, a retail space, or even your own home in St. Louis or beyond, the right fragrance creates a feeling you remember long after you leave.
Clearly Better Scents offers scenting solutions for commercial spaces and residences alike. From whole-home scent diffusion to large-scale venue installations, we make it easy to create an environment that smells as good as it looks.
If you manage a venue, event, or space, or simply want your home to smell amazing, we would love to talk.
Visit ClearlyBetter.com or call us at 888-770-3434.
